Smadar is an innovative marketer with more than 15 years of experience in Medical Device Marketing. Smadar brings with her an extensive knowhow of how to present an idea to the market and how to tell the right story to the right person.
Before joining Light Instruments, Smadar was the Marketing Manager for Europe and the International markets at INSIGHTEC and the Product Marketing Manager of the company’s Women’s Health and Prostate products. From planning to execution, Smadar was responsible for the Marketing activities in the region, supporting sales and service goals. As the Product Marketing Manager, Smadar was highly involved in the product’s full lifecycle, from inception to end of life, in collaboration with the R&D, Sales and Service teams. Prior to that Smadar served as the Marketing Manager of the Aesthetic Business unit at Lumenis and as the Marketing Manager of various Medical Device companies in the fields of maging and robotics.
Smadar holds a Master of Business Administration (MBA) from the University of Haifa and a degree in Business Administration (BA) in Communications and Management from the College of Management in Tel-Aviv.
Send Smadar an email: Smadare@Light-inst.com